Episode 2: Why don’t participants show up? Understanding motivations to take part in research.

Dr Emma Davies speaks to Sarah Howcutt, who has conducted research into the reasons why people don't take part in health research. Sarah discusses what she has learned from three varied projects, about alcohol consumption, young women's views about research, and bowel cancer screening. She discusses her ideas about 'marketing' our research, the importance of interdisciplinary teams, and sharing our findings with research participants.